Monthly Archives

February 2017

In Design on
February 20, 2017

Creative Branding: Happinest Weddings

I’m so happy to share the first creative branding project that I completed at White Kite Studio last year.

Since it’s the month of love, I thought there’s no better time to show off this beautiful, romantic and elegant branding.

I present to you, Happinest WeddingsErin Turnbull is the women behind Happinest Weddings and she specialises in wedding coordination and styling for lovebirds in Cape Town. I feel so honoured to have played a part in bringing this brand identity to life. Along with Anzel from White Kite Studio, our design process took about 3 months and the end result just makes me the happiest designer alive.

Every branding project starts with a good mood board. Images from Pinterest.

The final logo was a literal representation of a ‘nest’ using geometric shapes and lines. 

The combination of a san serif font paired with hand lettering really balanced it all in the end. 

This is the final colour palette and selection of patterns and textures for the brand. We chose to use mostly black and white imagery to add an extra touch of class (as you’ll also spot on their website). There is also a touch of rose gold here and there, as well as marble and geometric textures.

This was absolutely one of my favourite brands to work on and I’m super proud of the outcome. Go check out more beautiful design work over at www.whitekitestudio.co.za and make sure to follow Happinest on Facebook & Instagram.

*Black & white photography by amazing Lauren Pretorius for Happinest Weddings

In Design on
February 1, 2017

Wedding Stationery Preview + Design Advice

Most people have no idea what I do and to be honest I’m still figuring it out myself. I graduated 3 years ago and since then I’ve done so many different kind of design jobs. Social media content to web design to editorial to wedding stationery, I’ve done it all and this is only the beginning.

Someone once said use your 20’s to explore as many different avenues of design as possible to figure out what you’re most passionate about. It was only recently that I got into wedding stationery thanks to an internship at White Kite Studio. I have never in my life learnt so much about design. It’s not just creating a few pretty things, I promise you! I must have designed around 10 different wedding sets for different couples in the last 3 month and each one has only surprised me.

A little preview of the designs I’ve done so far with White Kite Studio.

For young designers out there, these words really helped inspire me: “I suggest not worrying so much about making a huge paycheck right away if you don’t have to. Instead focusing on figuring out what you’re most passionate about. Find the studios or creatives you really admire and look up to, who are doing that kind of work you want to be making one day. Try to work and learn from them, even if it means an internship if you can’t get a job right away. I found real work experience can often be a better learning experience then education in many cases, there is a huge value to that. I believe most creatives can benefit from working at a studio or underneath a creative with more prominence / experience for at least a few years.” – Jessica Walsh