In Design On
February 20, 2017

Creative Branding: Happinest Weddings

I’m so happy to share the first creative branding project that I completed at White Kite Studio last year.

Since it’s the month of love, I thought there’s no better time to show off this beautiful, romantic and elegant branding.

I present to you, Happinest WeddingsErin Turnbull is the women behind Happinest Weddings and she specialises in wedding coordination and styling for lovebirds in Cape Town. I feel so honoured to have played a part in bringing this brand identity to life. Along with Anzel from White Kite Studio, our design process took about 3 months and the end result just makes me the happiest designer alive.

Every branding project starts with a good mood board. Images from Pinterest.

The final logo was a literal representation of a ‘nest’ using geometric shapes and lines. 

The combination of a san serif font paired with hand lettering really balanced it all in the end. 

This is the final colour palette and selection of patterns and textures for the brand. We chose to use mostly black and white imagery to add an extra touch of class (as you’ll also spot on their website). There is also a touch of rose gold here and there, as well as marble and geometric textures.

This was absolutely one of my favourite brands to work on and I’m super proud of the outcome. Go check out more beautiful design work over at www.whitekitestudio.co.za and make sure to follow Happinest on Facebook & Instagram.

*Black & white photography by amazing Lauren Pretorius for Happinest Weddings

You may also like

Leave a Reply